Website Technical SEO Audit

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Rise to the top of the search results with an expert technical SEO audit

Whether you’re just getting started or looking to refresh an SEO campaign, a technical SEO audit will highlight issues with your site and help catapult you to new heights in search.SEO is a multifaceted discipline, taking in everything from content creation, to link building to the technical nitty gritty that goes on under the bonnet of your website. 

For many business owners, it’s on that technical nitty gritty that they get stumped the most. If you don’t know where to begin when it comes to page speed and schema markup, our technical SEO audit service for your website is right for you.

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Task Summary

  • Website manually checked for any and all technical SEO issues.
  • Creation and implementation of a range of technical SEO features.
  • Page speed, meta data, internal linking, schema markup all covered.
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Invest in technical SEO and see your site perform better

53% of mobile users will leave a website if it takes more than three seconds to load. That stat comes straight from Google and highlights exactly why a solid foundation in technical SEO is essential to the success of your website.

While many SEO professionals will exclaim that content is king, or that a link building strategy is the key to success – the groundwork of any good SEO campaign is technical. Whether you’re completely new to search marketing or you’re simply not seeing the results you’d expect from your existing campaign, a technical SEO audit from us can help reinvigorate your website.

Our technical audits follow a proven procedure, identifying a very broad range of issues your site may have encountered from a technical front and fixing them as necessary. Our team of developers will build on our technical audit checklist to ensure that we can fix any technical SEO issues we may find on your site.

What exactly is technical SEO?

When it comes to search engine optimisation, onsite content and a strong backlink profile are fairly self-explanatory, but technical SEO is such a broad category that it can be hard to pinpoint exactly what it is. Essentially, technical SEO comprises every website factor that influences performance in search engines.

A great website is intuitive for users, has a lightning-fast load speed and can be easily navigated by Google’s crawlers. These factors help search engines read and understand a website, the easier it is to read, the higher it will rank. Without technical optimisation, your website simply won’t reach its potential on Google, with a technical SEO audit you can start to see the performance of your website improve at a rapid pace.

Our technical SEO audit procedure

No matter what platform your website is built on, we can help. We can conduct a technical SEO audit on Magento, WordPress, Shopify and any other CMS you may be using. Our audits follow a tried and tested technical SEO audit checklist that is modified to encompass all areas of your website to give you the best results possible.

Our technical SEO audit covers the writing and implementation of schema markup, the formulation of internal linking strategies, and even the development work required to boost the load speed of your pages. Our wide-ranging technical SEO service will dive into your website’s backend to give you great, tangible results. We’ll finish up our audit with a comprehensive technical SEO audit report, outlining all of our findings and recommendations, any work taken on the site and any immediate results.

Off the shelf website technical audit tools simply won’t highlight – and certainly can’t fix – all of the issues your site may have, which is why a technical SEO audit is so valuable.

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Every business is different, so we conduct every single one of our SEO site audits from the ground up with you in mind.


Website Technical SEO Audit

Technical SEO Audit Checklist

Our Manchester-based Technical SEO team follows an 84-point technical SEO checklist. At a minimum, we check and repair the following on-page issues to ensure your site :

  1. Uncached JavaScript and CSS files
  2. Unminified JavaScript and CSS files
  3. Issues with mixed content
  4. Permanent redirects
  5. Orphaned sitemap pages
  6. Broken external links
  7. Links lead to HTTP pages for HTTPS site
  8. Slow page load speed
  9. Pages with only one internal link
  10. Missing meta description
  11. Page crawl depth
  12. Nofollow attributes in external links
  13. Blocked from crawling
  14. Missing h1
  15. Underscores in URL
  16. Duplicate title tag
  17. Broken internal links
  18. 4xx errors
  19. Duplicate content
  20. Duplicate meta descriptions
  21. Title element is too long
  22. Pages not crawled
  23. Multiple h1 tags
  24. 5xx errors
  25. Title tag is missing or empty
  26. DNS resolution issue
  27. We couldn’t open the page?s URL
  28. Broken internal images
  29. Broken external images
  30. Invalid robots.txt format
  31. Invalid sitemap.xml format
  32. Incorrect pages found in sitemap.xml
  33. www resolve issues
  34. Viewport not configured
  35. Large HTML page size
  36. Missing canonical tags in AMP pages
  37. Issues with hreflang values
  38. Hreflang conflicts within page source code
  39. Issues with incorrect hreflang links
  40. Non-secure pages
  41. Certificate Expiration
  42. Old security protocol version
  43. Certificate registered to incorrect name
  44. Neither canonical URL nor 301 redirect from HTTP homepage
  45. Redirect chains and loops
  46. AMP Pages with HTML Issues
  47. AMP Pages with Style and Layout Issues
  48. AMP Pages with Templating Issues
  49. Broken canonical URLs
  50. Multiple canonical URLs
  51. Meta refresh redirects
  52. Broken internal JavaScript and CSS files
  53. Insecure encryption algorithms
  54. Sitemap file too large
  55. Duplicate content in h1 and title
  56. Too many on-page links
  57. Temporary redirects
  58. Missing ALT attributes
  59. Too many URL parameters
  60. Missing hreflang and lang attributes
  61. Encoding not declared
  62. Doctype not declared
  63. Flash content used
  64. Frames used
  65. Nofollow attributes in internal links
  66. xml not specified in robots.txt
  67. xml not found
  68. HTTP encryption not used
  69. No SNI support
  70. HTTP URLs in sitemap.xml for HTTPS site
  71. Uncompressed pages
  72. Disallowed internal resources
  73. Uncompressed JavaScript and CSS files
  74. Too large JavaScript and CSS total size
  75. Too many JavaScript and CSS files
  76. Too long URLs
  77. txt not found
  78. Hreflang language mismatch issues
  79. No HSTS support
  80. Orphaned pages (Google Analytics)
  81. Pages have high Document Interactive Time
  82. Blocked by X-Robots-Tag: noindex HTTP header
  83. Disallowed external resources
  84. Broken external JavaScript and CSS files

Get under the bonnet of your site and see the results of great technical SEO

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Frequently Asked Questions

What is a technical SEO audit?

A technical SEO audit is a service that examines all aspects of your website to ensure that it is optimised for search engines like Google from a technical standpoint.

What’s the difference between a manual audit and a technical SEO audit tool?

There are a lot of automated technical SEO tools out there, but none of them are able to offer the same comprehensive service that a manual audit performed by SEO professionals can. On top of that, these auditing tools will only be able to offer recommendations, rather than following through with the implementation to achieve results.

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