Website Technical SEO Audit
Rise to the top of the search results with an expert technical SEO audit
Whether you’re just getting started or looking to refresh an SEO campaign, a technical SEO audit will highlight issues with your site and help catapult you to new heights in search.SEO is a multifaceted discipline, taking in everything from content creation, to link building to the technical nitty gritty that goes on under the bonnet of your website.
For many business owners, it’s on that technical nitty gritty that they get stumped the most. If you don’t know where to begin when it comes to page speed and schema markup, our technical SEO audit service for your website is right for you.
Invest in technical SEO and see your site perform better
53% of mobile users will leave a website if it takes more than three seconds to load. That stat comes straight from Google and highlights exactly why a solid foundation in technical SEO is essential to the success of your website.
While many SEO professionals will exclaim that content is king, or that a link building strategy is the key to success – the groundwork of any good SEO campaign is technical. Whether you’re completely new to search marketing or you’re simply not seeing the results you’d expect from your existing campaign, a technical SEO audit from us can help reinvigorate your website.
Our technical audits follow a proven procedure, identifying a very broad range of issues your site may have encountered from a technical front and fixing them as necessary. Our team of developers will build on our technical audit checklist to ensure that we can fix any technical SEO issues we may find on your site.
What exactly is technical SEO?
When it comes to search engine optimisation, onsite content and a strong backlink profile are fairly self-explanatory, but technical SEO is such a broad category that it can be hard to pinpoint exactly what it is. Essentially, technical SEO comprises every website factor that influences performance in search engines.
A great website is intuitive for users, has a lightning-fast load speed and can be easily navigated by Google’s crawlers. These factors help search engines read and understand a website, the easier it is to read, the higher it will rank. Without technical optimisation, your website simply won’t reach its potential on Google, with a technical SEO audit you can start to see the performance of your website improve at a rapid pace.
Our technical SEO audit procedure
No matter what platform your website is built on, we can help. We can conduct a technical SEO audit on Magento, WordPress, Shopify and any other CMS you may be using. Our audits follow a tried and tested technical SEO audit checklist that is modified to encompass all areas of your website to give you the best results possible.
Our technical SEO audit covers the writing and implementation of schema markup, the formulation of internal linking strategies, and even the development work required to boost the load speed of your pages. Our wide-ranging technical SEO service will dive into your website’s backend to give you great, tangible results. We’ll finish up our audit with a comprehensive technical SEO audit report, outlining all of our findings and recommendations, any work taken on the site and any immediate results.
Off the shelf website technical audit tools simply won’t highlight – and certainly can’t fix – all of the issues your site may have, which is why a technical SEO audit is so valuable.
Website Technical SEO Audit
Technical SEO Audit Checklist
Our Manchester-based Technical SEO team follows an 84-point technical SEO checklist. At a minimum, we check and repair the following on-page issues to ensure your site :
- Issues with mixed content
- Permanent redirects
- Orphaned sitemap pages
- Broken external links
- Links lead to HTTP pages for HTTPS site
- Slow page load speed
- Pages with only one internal link
- Missing meta description
- Page crawl depth
- Nofollow attributes in external links
- Blocked from crawling
- Missing h1
- Underscores in URL
- Duplicate title tag
- Broken internal links
- 4xx errors
- Duplicate content
- Duplicate meta descriptions
- Title element is too long
- Pages not crawled
- Multiple h1 tags
- 5xx errors
- Title tag is missing or empty
- DNS resolution issue
- We couldn’t open the page?s URL
- Broken internal images
- Broken external images
- Invalid robots.txt format
- Invalid sitemap.xml format
- Incorrect pages found in sitemap.xml
- www resolve issues
- Viewport not configured
- Large HTML page size
- Missing canonical tags in AMP pages
- Issues with hreflang values
- Hreflang conflicts within page source code
- Issues with incorrect hreflang links
- Non-secure pages
- Certificate Expiration
- Old security protocol version
- Certificate registered to incorrect name
- Neither canonical URL nor 301 redirect from HTTP homepage
- Redirect chains and loops
- AMP Pages with HTML Issues
- AMP Pages with Style and Layout Issues
- AMP Pages with Templating Issues
- Broken canonical URLs
- Multiple canonical URLs
- Meta refresh redirects
- Insecure encryption algorithms
- Sitemap file too large
- Duplicate content in h1 and title
- Too many on-page links
- Temporary redirects
- Missing ALT attributes
- Too many URL parameters
- Missing hreflang and lang attributes
- Encoding not declared
- Doctype not declared
- Flash content used
- Frames used
- Nofollow attributes in internal links
- xml not specified in robots.txt
- xml not found
- HTTP encryption not used
- No SNI support
- HTTP URLs in sitemap.xml for HTTPS site
- Uncompressed pages
- Disallowed internal resources
- Too long URLs
- txt not found
- Hreflang language mismatch issues
- No HSTS support
- Orphaned pages (Google Analytics)
- Pages have high Document Interactive Time
- Blocked by X-Robots-Tag: noindex HTTP header
- Disallowed external resources
Get under the bonnet of your site and see the results of great technical SEO
Frequently Asked Questions
What is a technical SEO audit?
A technical SEO audit is a service that examines all aspects of your website to ensure that it is optimised for search engines like Google from a technical standpoint.
What’s the difference between a manual audit and a technical SEO audit tool?
There are a lot of automated technical SEO tools out there, but none of them are able to offer the same comprehensive service that a manual audit performed by SEO professionals can. On top of that, these auditing tools will only be able to offer recommendations, rather than following through with the implementation to achieve results.
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