Get found and cited by ChatGPT, Claude and Perplexity. Not just ranked on Google.
ChatGPT alone now has hundreds of millions of weekly users, and your buyers are among them. If you’re not appearing in AI answers, you’re losing share to brands that are.
Traditional SEO has put businesses in front of organic audiences for decades on search engines like Google and Bing. In recent years that landscape has shifted meaningfully, with Google’s share of the global search market eroded for the first time in over a decade as buyers adopt ChatGPT, Claude, Perplexity and Gemini as everyday research tools.
With the emergence and growth of these AI tools, it’s no longer enough to rank on Google. Buyers are asking AI models directly, and the brands that get cited win the consideration set.
LLM SEO is AI search optimisation. We deploy a range of on-page and off-page techniques to get your business cited by ChatGPT, Claude and other large language models. Where Google shows ten results per page, LLMs typically cite a small handful of sources directly inside an answer. If you’re not appearing, you’re missing out on the audience that already trusts the model to recommend a winner.
LLM SEO is not a replacement for traditional SEO. Most of the levers that move LLM visibility, structured content, schema, authority and citation-worthy material, also strengthen Google rankings. The fundamentals overlap more than the noise suggests.
Where the two diverge is in how content gets surfaced. Google ranks pages, then sends users to them. LLMs retrieve, synthesise and cite a handful of sources directly inside an answer. The optimisation goal shifts from being one of ten blue links to being one of three or four sources the model trusts enough to quote.
Most of our clients run both in parallel. Traditional SEO drives a known volume of organic traffic. LLM SEO protects against the slow erosion of that traffic as buyers shift research and discovery into AI tools. Neither works as well alone.
Where traditional SEO focused on specific keywords, LLMs think in entities. Named people, specific products, broader concepts, and the relationships between them. That makes building a clear, well-defined brand presence more important than it has ever been.
Schema markup matters more than ever. Markup doesn’t just help Google’s crawlers, it gives LLMs machine-readable confirmation of what a business is, what it does, and how it relates to other entities in its sector.
Authority and earned citations have been growing in importance for years. With LLMs, they become essential. Content that earns links and references, and that shows a deep, useful understanding of the user’s question, gets cited first.
LLM SEO is not a replacement for traditional SEO. Most of the levers that move LLM visibility, structured content, schema, authority and citation-worthy material, also strengthen Google rankings. The fundamentals overlap more than the noise suggests.
Where the two diverge is in how content gets surfaced. Google ranks pages, then sends users to them. LLMs retrieve, synthesise and cite a handful of sources directly inside an answer. The optimisation goal shifts from being one of ten blue links to being one of three or four sources the model trusts enough to quote.
Most of our clients run both in parallel. Traditional SEO drives a known volume of organic traffic. LLM SEO protects against the slow erosion of that traffic as buyers shift research and discovery into AI tools. Neither works as well alone.
LLM SEO is a fast-moving discipline. What works today will evolve, and we’re honest about that. Our process is built to be evidence-led, not hype-led, and every engagement runs concurrently with traditional SEO.
LLM SEO matters most for businesses where buyers do meaningful research before buying. B2B services, finance and brokerage brands, professional services firms, and considered purchases in any sector all benefit disproportionately.
Our deepest experience sits in finance, lending, brokerage and B2B services, where buyers are using AI tools to shortcut what used to be hours of comparison research. If your buyer asks ChatGPT ‘who’s the best UK provider of X’ and you don’t appear, the deal can be over before discovery starts.
The same architecture applies in other sectors. Ecommerce, local services and consumer brands all benefit, with different prompt patterns and content needs.
With hundreds of millions of people now using LLMs every week to research products, services and providers, if you’re not being cited, you’re losing share to brands that are.
Get in touch about your LLM SEO project. We’ll start with an LLM Visibility Audit to show you exactly where you appear (and don’t) in ChatGPT, Claude and Perplexity, and what it would take to fix it.
LLM SEO is the process of optimising your website and content so AI tools like ChatGPT, Claude, Perplexity and Gemini can understand, reference and recommend your business in their responses.
Traditional SEO focuses on ranking in search engines like Google. LLM SEO focuses on improving visibility inside AI-generated answers, summaries and recommendations. The fundamentals overlap, but the optimisation targets are different.
Prompt testing is the starting point. We run a range of buyer-intent queries across the major models and document where you appear, where you don’t, and where competitors are taking the citation share. This is the first deliverable of our LLM Visibility Audit.
No. LLM SEO works alongside traditional SEO. The strongest digital strategies combine search engine optimisation with AI visibility optimisation. Most of the levers that improve LLM visibility also strengthen Google rankings.
Results vary depending on your website’s existing authority, competition in your sector, and the state of your content. Many businesses start seeing improved AI visibility within a few months of consistent optimisation. We set clear benchmarks from day one so you always know what to expect.
Our LLM Visibility Audit is a fixed-fee productised offer that produces a prioritised roadmap. Ongoing LLM SEO engagements are scoped against audit findings and depend on the current state of the site and the level of ambition. We’ll give you a clear range during the scoping call.
No, but B2B brands often see the fastest commercial impact because their buyers do more research before buying. Consumer brands, ecommerce, and local businesses also benefit. The techniques flex by sector, the underlying principles stay the same.
