Technical SEO is the foundation of your organic search strategy. We identify and resolve the technical issues that are limiting your performance in search engines and visibility in AI results.
Technical SEO is the process of optimising the backend of your website to improve a number of factors that improve your search engine rankings and the user experience on your website. Without a strong technical foundation, any other SEO work will struggle to perform.
Even with the major changes the SEO landscape has experienced recently, with the growth of AI-powered searches and answers, in particular, the technical background of an organic campaign has remained crucial. It allows traditional search engines and LLMs to more effectively crawl your website, while limiting indexing failures and structural problems that may be holding you back from reaching your buyers.
Technical SEO involves working on a range of factors in your website’s backend:
A website’s crawlability is directly tied to how well it can be indexed in search engines. By fixing blocked resources, noindex errors, and improving the crawl budget of larger sites, the easier it will be for that site to rank on Google, and be picked up by LLMs. Ultimately, a highly crawlable website will be seen by more people, and more people means more buyers.
Core Web Vitals and page speed are also highly crucial elements of any technical SEO campaign. Whether you have an in-house development team, or work with our experienced developers, improving a site’s speed is crucial to performing better in SERPs, boosting user experience, and driving more organic traffic to your website.
How your site is structured directly communicates which pages are most important to Google and LLMs. When performing technical SEO work, we always ensure that the architecture of your site is logical and highlights key commercial pages. We also work to ensure deliberate internal linking is present across the site to encourage a logical flow of authority through the website.
Structured data speaks directly to Google crawlers and LLMs to help them understand the context of your website and the background behind the content on a given page. Schema markup is the most effective way of putting this across, directly highlighting the key factors behind your site that users are looking for.
Working with relevant internal teams is essential to the way we work. Beginning with an audit, our SEO experts operate closely with your content and technical teams to deliver a search optimisation strategy that works in the era of AI.
We like to avoid vanity metrics, focusing on building up your commercial pages to reach users with genuine buyer intent rather than hitting traffic volume or keyword metrics.
Our experience lies primarily within the SaaS and specialist B2B industries. We have experience working with technical and compliance-heavy industries with our SEO clients covering businesses within HR, legal, and B2B branding.
We work with businesses ranging from SMEs and startups, to major multinational brands, and adapt our SEO priorities accordingly. Working alongside your teams means we are fully aware of what your business prioritises, and what work needs to be done to help you achieve your commercial aims.
To determine the right starting point for your SEO, we need to understand where your organic visibility is breaking down.
If you already have a clear picture of what’s holding you back, whether that be technical issues, content gaps, or under-performance in LLMs despite good performance in Google, we can start immediately.
If you’re not sure where the problem lies, start with an SEO audit. We’ll perform a structured review of your technical foundations, content performance and overall search visibility. With the audit complete, you can either begin boosting your SEO performance alone, or bring our experts in to help your website excel.
Alternatively, book a call today and we can work out what your website needs most.
Technical SEO covers the foundational layer of your site’s search performance; crawlability and indexing, Core Web Vitals and page speed, site architecture and internal linking, schema markup and structured data. These are the elements that determine whether search engines and AI systems can access, understand and rank your content correctly.
Yes, directly. Structured data and schema markup help LLM systems understand what a page is about and cite it accurately in AI-generated answers, the same markup that helps Google parse your content is increasingly doing the same job for ChatGPT, Perplexity and similar platforms. Crawl accessibility matters too: pages that are blocked, nonindexed, or poorly structured are as invisible to AI retrieval systems as they are to Google’s crawlers. If LLM visibility is a priority, getting the technical layer right is essential.
Yes, even if your site is ranking, technical SEO is still important. Site migrations, CMS updates, new content sections and third-party integrations can all introduce issues that erode existing rankings gradually rather than in one visible drop. Rankings can appear stable while underlying problems build. Secondly, ranking in Google and appearing in AI-generated answers are increasingly separate performance questions, and the technical layer of schema, crawl structure and page accessibility is relevant to both. A site that ranks well in traditional search isn’t necessarily visible in AI retrieval, and the gap between the two tends to widen without active technical maintenance.