What is technical SEO and why is it important?

A technical SEO specialist aims to boost the organic ranking position of your website in search results by optimising the performance of the backend of the site. Our specialists employ a range of techniques to ensure that the site is more easily crawled by search engine bots, while ensuring that the site runs perfectly to boost user experience too.

Structured data, security certificates and crawlability factors and more are all assessed by our technical SEO team during an audit. As a business owner, it’s important to focus on technical SEO as, without monitoring it, there could be serious issues preventing your site from succeeding in search.

Whether there’s problems with your code preventing indexing, or the site speed is sub-par, a website unoptimised from a technical standpoint simply cannot achieve its full potential. A technical SEO audit could be the key to ensuring that your website is reaching the most organic users possible.

Technical SEO vs onpage SEO

Understanding the difference between technical and onpage SEO could be your key to organic success. While onpage SEO is incredibly important, there’s far more to be considered alongside it. For any website to succeed organically, onpage SEO such as the production of keyword-rich content is essential, but this has to go hand-in-hand with technical SEO to have the most impact.

There is no silver bullet when it comes to optimising your website for search engines and a multifaceted approach should always be considered. Because of this, we shouldn’t try to compare types of SEO in terms of technical vs onpage, instead the focus should be on how the two work together. 

With our technical SEO audits, we adapt to any existing SEO work that may have been previously completed, to ensure that the best results are achieved.

Our technical SEO audits adapt and build on your existing SEO work to achieve the best results seamlessly

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Technical SEO tailored to your requirements

Every business is different, which means every SEO audit we perform is completely different. From industry to target audience, the type of technical SEO you need needs to be highly adaptable. Whether you need technical SEO for an ecommerce website or you simply want to attract organic traffic to your services pages, we can help you.

Our development team is also on hand to ensure that our technical SEO work can be implemented without a hitch. Whether we’re doing technical SEO for WordPress, Shopify, Magento or a custom CMS, our seasoned team of developers guarantee a smooth process. 

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Technical SEO Audit FAQs

An SEO audit typically includes a thorough analysis of your website’s technical SEO and the on-page and off-page factors that affect your search engine rankings. Audits involve examining factors such as site and URL structure, metadata, content quality, keyword usage, internal linking and backlinks. The goal of an SEO audit is to identify issues that are preventing your website from ranking higher in search and provide recommendations and actions for improvement. Once the audit is complete, you’ll have a clear understanding of the strengths and weaknesses of your website’s SEO and a roadmap for optimising your site going forward.

The purpose of technical SEO is to ensure that search engines can crawl, index, and understand your website’s content effectively. Technical SEO involves optimising various technical elements of your website, including site structure, URL structure, metadata, sitemaps, robots.txt, and other backend aspects of your site that impact the way search engines view it.

Yes, SEO audits are worth performing. While an audit won’t have the ongoing impact of a full SEO campaign, a well executed technical SEO audit will help you to understand how sites are crawled and ranked, equipping you with the knowledge necessary to ensure your site is fully optimised for a high level of search performance in the future.



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